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Marketing planning for services Malcolm Mcdonald, Adrian Payne.
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TextPublication details: Oxford Butterworth - Heinemann 1996Description: x, 364p. ill. 23cmISBN: - 0750630221
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HF5415.13. M335 1996 (Browse shelf(Opens below)) | Available | 0000001404 |
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| HF5415.13. F469 1998 Marketing Strategy | HF5415.13. H867 1998 Business marketing management a strategic view of industrial and organizational markets | HF5415.13. M135 1987 Marketing Plans a pictoral guide | HF5415.13. M335 1996 Marketing planning for services | HF5415.13. M35223 1998 Marketing management | HF5415.13 .M352324 2010 Marketing management a strategic decision- making approach | HF5415.13. M369195 1998 Cases in strategic marketing management an integrated approach |
includes index :p.361 - 364
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