Marketing planning for services
McDonald, Malcolm
Marketing planning for services Malcolm Mcdonald, Adrian Payne. - Oxford Butterworth - Heinemann 1996 - x, 364p. ill. 23cm.
includes index :p.361 - 364
0750630221
Marketing planning for services Malcolm Mcdonald, Adrian Payne. - Oxford Butterworth - Heinemann 1996 - x, 364p. ill. 23cm.
includes index :p.361 - 364
0750630221