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Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens
Material type:
TextPublication details: New York McGraw-Hill 2013Edition: fourteenth editionDescription: xxxix, 722p. ill. (chiefly col.) 27 cmISBN: - 9780071318389
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HF5821 B62 2013 (Browse shelf(Opens below)) | Available | 0000039821 | |
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HF5821 B62 2013 (Browse shelf(Opens below)) | Available | 0000039822 |
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| HF5821. B62154 1994 Periklanan sezaman | HF5821 .M67 1998 More promotion | HF5821. R67 1986 Advertising in contemporary society perspectives toward understanding | HF5821 B62 2013 Contemporary advertising and integrated marketing communications | HF5821 B62 2013 Contemporary advertising and integrated marketing communications | HF5821 SCH 1997 Keperluan strategi pengiklanan | HF5821 SCH 1997 Keperluan strategi pengiklanan |
includes index : p.680 - 722
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