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Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill 2013Edition: fourteenth editionDescription: xxxix, 722p. ill. (chiefly col.) 27 cmISBN:
  • 9780071318389
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Open Shelf PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN Book HF5821 B62 2013 (Browse shelf(Opens below)) Available 0000039821
Open Shelf PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN Book HF5821 B62 2013 (Browse shelf(Opens below)) Available 0000039822

includes index : p.680 - 722

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