Contemporary advertising and integrated marketing communications
Arens, William F.
Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens - fourteenth edition - New York McGraw-Hill 2013 - xxxix, 722p. ill. (chiefly col.) 27 cm
includes index : p.680 - 722
9780071318389
Advertising
Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens - fourteenth edition - New York McGraw-Hill 2013 - xxxix, 722p. ill. (chiefly col.) 27 cm
includes index : p.680 - 722
9780071318389
Advertising