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Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens

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Material type: Text

TextPublication details: New York McGraw-Hill 2013Edition: fourteenth editionDescription: xxxix, 722p. ill. (chiefly col.) 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5821 B62 2013 (Browse shelf(Opens below))	Available
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5821 B62 2013 (Browse shelf(Opens below))	Available

includes index : p.680 - 722

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