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Strategic marketing David W. Craven
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston Irwin McGraw-Hill 2000Edition: 6th edDescription: xvi,752p. ill. 24cmISBN: - 0070275432
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HF5415.135. C72 2000 (Browse shelf(Opens below)) | Available | 0000027988 |
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| HF5415.13 M3691832 1997 Marketing Plans That Work targeting growth and profitability | HF5415.13.P387 Marketing management knowledge and skill | HF5415.13.W548 1999 Warp-speed branding The impact of technology on marketing | HF5415.135. C72 2000 Strategic marketing | HF5415.135. K47 1997 Strategic marketing problems cases and comments | HF5415.135. Y64 1997 Thinking out of the box how to market your company into the future | HF5415.15. L44 2002 Product management |
Include Index
Bibliography : p.739-740
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