Strategic marketing
Craven, David W.
Strategic marketing David W. Craven - 6th ed. - Boston Irwin McGraw-Hill 2000 - xvi,752p. ill. 24cm. - Irwin/McGraw-Hill series in marketing .
Include Index
Bibliography : p.739-740
0070275432
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies
Strategic marketing David W. Craven - 6th ed. - Boston Irwin McGraw-Hill 2000 - xvi,752p. ill. 24cm. - Irwin/McGraw-Hill series in marketing .
Include Index
Bibliography : p.739-740
0070275432
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies