Marketing and information technology the strategy, application and implementation of IT in marketing John O?Connor, Eamonn Galvin.

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Material type: Text

TextPublication details: London Pitman 1997.Description: xii, 289p. 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5415.13. O36 1997 (Browse shelf(Opens below))	Available	0000023638
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5415.13. O36 1997 (Browse shelf(Opens below))	Available	0000023640
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5415.13. O36 1997 (Browse shelf(Opens below))	Available	0000023639

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Previous	HF5415.13. M369195 1998 Cases in strategic marketing management an integrated approach	HF5415.13. O36 1997 Marketing and information technology the strategy, application and implementation of IT in marketing	HF5415.13. O36 1997 Marketing and information technology the strategy, application and implementation of IT in marketing	HF5415.13. O36 1997 Marketing and information technology the strategy, application and implementation of IT in marketing	HF5415.13. P78 1997 No-nonsense marketing 101 practical ways to win and keep customers	HF5415.13 1991 Effective marketing management	HF5415.13 1995 Marketing in management basic principles	Next

includes index :p.281 - 289

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