Marketing and information technology the strategy, application and implementation of IT in marketing
Marketing and information technology the strategy, application and implementation of IT in marketing
John O?Connor, Eamonn Galvin.
- London Pitman 1997.
- xii, 289p. 25cm.
includes index :p.281 - 289
0273626442
Information technology.
Marketing.
includes index :p.281 - 289
0273626442
Information technology.
Marketing.