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Marketing management knowledge and skill J. Paul Peter, James H. Donnelley, Jr.
Material type:
TextPublication details: Boston McGraw-Hill 1998Edition: 5th edDescription: xvi,944p. ill. 24cmISBN: - 0256226334
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HF5415.13.P387 (Browse shelf(Opens below)) | Available | 0000001409 |
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| HF5415.13 1998 reference Readings in marketing management | HF5415.13.H356 HAR 1999 Marketing connecting with customers | HF5415.13 M3691832 1997 Marketing Plans That Work targeting growth and profitability | HF5415.13.P387 Marketing management knowledge and skill | HF5415.13.W548 1999 Warp-speed branding The impact of technology on marketing | HF5415.135. C72 2000 Strategic marketing | HF5415.135. K47 1997 Strategic marketing problems cases and comments |
Includes Index
Notes :p.905-917
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