Marketing management (Record no. 96130)

MARC details
000 -LEADER
fixed length control field 00585nam a2200205 4500
001 - CONTROL NUMBER
control field 0000001289
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256226334
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13.P387
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J.Paul
245 00 - TITLE STATEMENT
Title Marketing management
Remainder of title knowledge and skill
Statement of responsibility, etc. J. Paul Peter, James H. Donnelley, Jr.
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xvi,944p.
Other physical details ill.
Dimensions 24cm.
500 00 - GENERAL NOTE
General note Includes Index
504 0# - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Notes :p.905-917
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Donnelley, James H., Jr.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 04/09/2006   HF5415.13.P387 0000001409 18/11/2023 18/11/2023 Open Shelf