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Advertising and promotion An integrated marketing communications perspective George E.Belch, Micael A.Belch

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Material type: Text

TextPublication details: 9th edDescription: xxxiv,828p. ill (some col) 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF 5823 .B387 2012 (Browse shelf(Opens below))	Available

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Previous	HF5821 SCH 1997 Keperluan strategi pengiklanan	HF5821 SCH 1997 Keperluan strategi pengiklanan	HF5823 . K45 1999 Kleppner's advertising procedure	HF 5823 .B387 2012 Advertising and promotion An integrated marketing communications perspective	HF5823. B855 1973 Advertising in the marketplace	HF5823. E92 1999 Excellence in advertising the IPA guide to best practice	HF5823 .H185 2018 Advertising & promotion	Next

Includes index

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