Advertising and promotion (Record no. 135514)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014417 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073404868 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Politeknik Ibrahim Sultan |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B387 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch. George E |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | An integrated marketing communications perspective |
| Statement of responsibility, etc. | George E.Belch, Micael A.Belch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | 9th ed |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv,828p. |
| Other physical details | ill (some col) |
| Dimensions | 28cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Michael |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 10/02/2015 | Bookline Services | 1325.91 | HF 5823 .B387 2012 | 0000039717 | 18/11/2023 | 1325.91 | 18/11/2023 | Open Shelf |