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Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson.

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Material type: Text

TextPublication details: Upper Saddle River, NJ. Prentice Hall 1997Edition: 8th.EdDescription: xii, 723p. ill. 30cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HF5415.135. K47 1997 (Browse shelf(Opens below))	Available

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Previous	HF5415.13.P387 Marketing management knowledge and skill	HF5415.13.W548 1999 Warp-speed branding The impact of technology on marketing	HF5415.135. C72 2000 Strategic marketing	HF5415.135. K47 1997 Strategic marketing problems cases and comments	HF5415.135. Y64 1997 Thinking out of the box how to market your company into the future	HF5415.15. L44 2002 Product management	HF5415.15 1997 Manager a simulation	Next

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