Strategic marketing problems (Record no. 118714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000008817 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136328601 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PJB |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.135. |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | K47 1997 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems |
| Remainder of title | cases and comments |
| Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 8th.Ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ. |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 723p. |
| Other physical details | ill. |
| Dimensions | 30cm. |
| 500 00 - GENERAL NOTE | |
| General note | Include index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| Chronological subdivision | Case studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Chronological subdivision | Case Studies. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 21/07/2009 | 361.20 | HF5415.135. K47 1997 | 0000025378 | 18/11/2023 | 361.20 | 18/11/2023 | Open Shelf |