Brand Positioning (Record no. 97096)

MARC details
000 -LEADER
fixed length control field 00557nam a2200181 4500
001 - CONTROL NUMBER
control field 0000001611
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581592
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Johor Bahru
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 15 S476 SEN 2005
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 10 - TITLE STATEMENT
Title Brand Positioning
Remainder of title Strategies For Competitive Advantage
Statement of responsibility, etc. Subroto Sengupta
250 00 - EDITION STATEMENT
Edition statement Second Edition
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw-Hill Pub.
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297ms.
Other physical details ill.
Dimensions 22cm.
500 00 - GENERAL NOTE
General note Includes Index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 10/10/2006 61.78   HF5415. 15 S476 SEN 2005 0000032418 18/11/2023 61.78 18/11/2023 Open Shelf