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Brand Positioning Strategies For Competitive Advantage

Sengupta, Subroto

Brand Positioning Strategies For Competitive Advantage Subroto Sengupta - Second Edition - New Delhi Tata Mc Graw-Hill Pub. 2005 - xiv, 297ms. ill. 22cm.

Includes Index

ISBN: 0070581592

Subjects--Topical Terms:
Product Management

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