Brand failures (Record no. 136969)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014902 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749439270 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Politeknik Ibrahim Sultan |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | H345 2004 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 245 10 - TITLE STATEMENT | |
| Title | Brand failures |
| Remainder of title | the truth about the 100 biggest branding mistakes of all time |
| Statement of responsibility, etc. | Matt Haig |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2004 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | viii, 310p |
| Dimensions | 24cm |
| 504 0# - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand choice |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand loyalty |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 10/10/2015 | Bookline Services | 113.80 | HD69.B7 H345 2004 | 0000041051 | 18/11/2023 | 113.80 | 18/11/2023 | Open Shelf |