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Brand failures the truth about the 100 biggest branding mistakes of all time

Haig, Matt

Brand failures the truth about the 100 biggest branding mistakes of all time Matt Haig - London Kogan Page 2004 - viii, 310p 24cm

Includes bibliographical references and index

ISBN: 0749439270

Subjects--Topical Terms:
Brand choice
Brand loyalty
Brand name products--Marketing

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