How brands become icons (Record no. 136939)

MARC details
000 -LEADER
fixed length control field 00602cam a2200193 4500
001 - CONTROL NUMBER
control field 0000014892
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578517745
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Ibrahim Sultan
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD69.B7
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) H647 2004
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B.
245 10 - TITLE STATEMENT
Title How brands become icons
Remainder of title the principles of cultural branding
Statement of responsibility, etc. Douglas B. Holt
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachussetts
300 00 - PHYSICAL DESCRIPTION
Extent xiii,263p
Other physical details ill
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business name
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Popular culture
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 09/10/2015 Bookline Services 145.81   HD69.B7 H647 2004 0000041064 18/11/2023 145.81 18/11/2023 Open Shelf