How brands become icons the principles of cultural branding
Holt, Douglas B.
How brands become icons the principles of cultural branding Douglas B. Holt - Boston, Massachussetts - xiii,263p ill 24cm.
Includes bibliographical references and index
1578517745
Brand name products
Business name
Popular culture
How brands become icons the principles of cultural branding Douglas B. Holt - Boston, Massachussetts - xiii,263p ill 24cm.
Includes bibliographical references and index
1578517745
Brand name products
Business name
Popular culture