MARC details
000 -LEADER |
fixed length control field |
00780nam a2200241 4500 |
001 - CONTROL NUMBER |
control field |
0000014397 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231118s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470423479 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Politeknik Ibrahim Sultan |
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.5 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P58 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peppers, Don |
245 10 - TITLE STATEMENT |
Title |
Managing customer relationships |
Statement of responsibility, etc. |
Don Peppers, Martha Rogers |
250 ## - EDITION STATEMENT |
Edition statement |
second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, New Jersey |
Name of publisher, distributor, etc. |
John Wiley |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 512p |
Other physical details |
ill |
Dimensions |
26cm |
500 ## - GENERAL NOTE |
General note |
includes index :p483 - 512 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer preferences |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
customer relations |
General subdivision |
management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Information storage and retrieval systems |
General subdivision |
marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing informations system |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rogers, Martha |