Marketing for hospitality and tourism (Record no. 120472)

MARC details
000 -LEADER
fixed length control field 00617nam a2200205 4500
001 - CONTROL NUMBER
control field 0000009403
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130807958
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) TX911.3 1996
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Marketing for hospitality and tourism
Statement of responsibility, etc. Philip Kotler, John Bowen, James Makens
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N. J.
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 704 p.
Other physical details ill.
Dimensions 25 cm.
500 00 - GENERAL NOTE
General note Includes Index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourist trade
General subdivision Marketing
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 13/11/2009 306.60   TX911.3 1996 0000021872 18/11/2023 306.60 18/11/2023 Open Shelf