Marketing for hospitality and tourism
Kotler, Philip
Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens - Upper Saddle River, N. J. Prentice-Hall 1996 - 704 p. ill. 25 cm.
Includes Index
0130807958
Hospitality industry--Marketing
Tourist trade--Marketing
Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens - Upper Saddle River, N. J. Prentice-Hall 1996 - 704 p. ill. 25 cm.
Includes Index
0130807958
Hospitality industry--Marketing
Tourist trade--Marketing