Services marketing (Record no. 120424)

MARC details
000 -LEADER
fixed length control field 00569nam a2200181 4500
001 - CONTROL NUMBER
control field 0000009387
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030152178
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD9980.5.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) H645 2006
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas
245 00 - TITLE STATEMENT
Title Services marketing
Remainder of title concepts, strategies & cases
Statement of responsibility, etc. K. Douglas Hoffman, John E. G. Bateson
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, OH
Name of publisher, distributor, etc. Thomson /South-Western
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xix, 588 p.
Other physical details ill.
Dimensions 24 cm.
500 00 - GENERAL NOTE
General note Includes Index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 12/11/2009   HD9980.5. H645 2006 0000027987 18/11/2023 18/11/2023 Open Shelf