No-nonsense marketing (Record no. 119218)

MARC details
000 -LEADER
fixed length control field 00617nam a2200205 4500
001 - CONTROL NUMBER
control field 0000008985
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471157074
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) P78 1997
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Prushan, Victor H.
245 10 - TITLE STATEMENT
Title No-nonsense marketing
Remainder of title 101 practical ways to win and keep customers
Statement of responsibility, etc. Victor H. Prushan.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons,Inc.
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 282p.
Dimensions 22cm.
500 00 - GENERAL NOTE
General note Include index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 12/08/2009   HF5415.13. P78 1997 0000015120 18/11/2023 18/11/2023 Open Shelf