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No-nonsense marketing 101 practical ways to win and keep customers

Prushan, Victor H.

No-nonsense marketing 101 practical ways to win and keep customers Victor H. Prushan. - New York John Wiley & Sons,Inc. 1997. - xviii, 282p. 22cm.

Include index.

ISBN: 0471157074

Subjects--Topical Terms:
Competition.
Customer services.
Marketing--management
Strategic planning

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