Marketing research (Record no. 118726)

MARC details
000 -LEADER
fixed length control field 00566nam a2200205 4500
001 - CONTROL NUMBER
control field 0000008821
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471170690
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) A1124 1998
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. David A. Aaker, V. Kumar, George S. Day
250 00 - EDITION STATEMENT
Edition statement 6th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons, Ltd.
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent 776p.
Other physical details ill.
Dimensions 26 cm.
500 00 - GENERAL NOTE
General note Include index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 21/07/2009   HF5415.2. A1124 1998 0000023355 18/11/2023 18/11/2023 Open Shelf