Marketing research
Aaker, David A.
Marketing research David A. Aaker, V. Kumar, George S. Day - 6th ed. - New York John Wiley & Sons, Ltd. 1998. - 776p. ill. 26 cm.
Include index.
0471170690
Marketing research
Marketing research David A. Aaker, V. Kumar, George S. Day - 6th ed. - New York John Wiley & Sons, Ltd. 1998. - 776p. ill. 26 cm.
Include index.
0471170690
Marketing research