Marketing strategy and competitive positioning (Record no. 115303)

MARC details
000 -LEADER
fixed length control field 00670nam a2200217 4500
001 - CONTROL NUMBER
control field 0000007680
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133712532
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.127.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) H66 1998
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 00 - TITLE STATEMENT
Title Marketing strategy and competitive positioning
Statement of responsibility, etc. Graham J. Hooley, John A. Sounders, Nigel F. Piercy.
250 00 - EDITION STATEMENT
Edition statement 2nd ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Essex, England
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 482p.
Dimensions 23cm.
500 00 - GENERAL NOTE
General note Include index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Saunders, John A.,
Titles and other words associated with a name 1946-
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 04/05/2009 96.39   HF5415.127. H66 1998 0000023340 18/11/2023 96.39 18/11/2023 Open Shelf