Marketing strategy and competitive positioning
Hooley, Graham J.
Marketing strategy and competitive positioning Graham J. Hooley, John A. Sounders, Nigel F. Piercy. - 2nd ed. - Essex, England Pearson Education Limited 1998 - xiii, 482p. 23cm.
Include index.
0133712532
Marketing--management.
Target marketing.
Marketing strategy and competitive positioning Graham J. Hooley, John A. Sounders, Nigel F. Piercy. - 2nd ed. - Essex, England Pearson Education Limited 1998 - xiii, 482p. 23cm.
Include index.
0133712532
Marketing--management.
Target marketing.