Marketing strategy (Record no. 115198)

MARC details
000 -LEADER
fixed length control field 00620nam a2200205 4500
001 - CONTROL NUMBER
control field 0000007645
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030248019
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) F383 2002
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 00 - TITLE STATEMENT
Title Marketing strategy
Statement of responsibility, etc. O.C. Ferrell, Michael D. Hartline, George H. Lucas.
250 00 - EDITION STATEMENT
Edition statement 2nd. ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. Harcourt College Publishers
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 469p.
Other physical details ill.
Dimensions 26cm.
500 00 - GENERAL NOTE
General note Include index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Chronological subdivision Case studies.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 13/04/2009   HF5415.13. F383 2002 0000023336 18/11/2023 18/11/2023 Open Shelf