Marketing strategy
Ferrell, O. C.
Marketing strategy O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd. ed. - Fort Worth Harcourt College Publishers 2002. - 469p. ill. 26cm.
Include index.
0030248019
Marketing--Management--Case studies.
Marketing--Management.
Marketing strategy O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd. ed. - Fort Worth Harcourt College Publishers 2002. - 469p. ill. 26cm.
Include index.
0030248019
Marketing--Management--Case studies.
Marketing--Management.