Principles of direct and database marketing (Record no. 113497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000007078 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273627171 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Politeknik Johor Bahru |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126. |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | T35 1998 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, alan |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of direct and database marketing |
| Statement of responsibility, etc. | Alan Tapp. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York |
| Name of publisher, distributor, etc. | Financial Times/Prentice Hall |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 489 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 00 - GENERAL NOTE | |
| General note | includes index :p.363 - 369 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 25/02/2009 | HF5415.126. T35 1998 | 0000023642 | 18/11/2023 | 18/11/2023 | Open Shelf | |||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 11/08/2009 | HF5415.126. T35 1998 | 0000023643 | 18/11/2023 | 18/11/2023 | Open Shelf | |||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 24/02/2010 | HF5415.126. T35 1998 | 0000023641 | 18/11/2023 | 18/11/2023 | Open Shelf |