Principles of direct and database marketing
Tapp, alan
Principles of direct and database marketing Alan Tapp. - 3rd ed. - Harlow, England ; New York Financial Times/Prentice Hall 1998. - xiv, 489 p. ill. 25 cm.
includes index :p.363 - 369
0273627171
Database marketing.
Direct marketing.
Principles of direct and database marketing Alan Tapp. - 3rd ed. - Harlow, England ; New York Financial Times/Prentice Hall 1998. - xiv, 489 p. ill. 25 cm.
includes index :p.363 - 369
0273627171
Database marketing.
Direct marketing.