MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00896nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000006656 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074705903 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Politeknik JB |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.3 1999 |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neal, Cathy |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer Behaviour |
| Remainder of title |
implications for marketing strategy |
| Statement of responsibility, etc. |
Cathy Neal |
| 250 00 - EDITION STATEMENT |
|---|
| Edition statement |
2nd. ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sydney |
| Name of publisher, distributor, etc. |
The McGraw-Hill co. |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,v p.; |
| Other physical details |
ill. |
| Dimensions |
24cm. |
| 500 00 - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer bahavior |
| Topical term following geographic name entry element |
New Zealand |
| Location of event |
ase studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer bahavior |
| General subdivision |
Australia |
| Chronological subdivision |
Case studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Australia. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
New Zealand. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market survey |
| General subdivision |
Australia. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| General subdivision |
Australia |
| Chronological subdivision |
Case studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| General subdivision |
New Zealand |
| Chronological subdivision |
Case studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| General subdivision |
New Zealand. |
