Consumer Behaviour implications for marketing strategy

Neal, Cathy

Consumer Behaviour implications for marketing strategy Cathy Neal - 2nd. ed. - Sydney The McGraw-Hill co. 1999 - xiv,v p.; ill. 24cm.

Includes index

0074705903


Consumer bahavior New Zealand ase studies.
Consumer bahavior--Australia--Case studies.
Consumer behavior--Australia.
Consumer behavior--New Zealand.
Market survey--Australia.
Market surveys--Australia--Case studies.
Market surveys--New Zealand--Case studies.
Market surveys--New Zealand.