Service marketing
Rust, Roland T.
Service marketing Roland T. Rust, Anthony J. Zahorik, Timothy L.Keiningham - New York HarperCollins Publishers 1996 - xx, 508p. ill. 23cm.
Includes Index
Credit :p.495
0673991458
Customer service
Service industries--Marketing
Service marketing Roland T. Rust, Anthony J. Zahorik, Timothy L.Keiningham - New York HarperCollins Publishers 1996 - xx, 508p. ill. 23cm.
Includes Index
Credit :p.495
0673991458
Customer service
Service industries--Marketing