Designing brand identity an esssential guide for the wholebranding team
Wheeler, Alina
Designing brand identity an esssential guide for the wholebranding team by Alina Wheeler - fourth edition - Hoboken, New Jersey John Wiley & sons c2013 - x, 326p ill. (some col.), 29cm
Includes bibliographical references(p.314 - 315) and index
9781118099209
Advertising--Brand name products
Branding ( marketing)
Brands name products
Trademarks--design
Designing brand identity an esssential guide for the wholebranding team by Alina Wheeler - fourth edition - Hoboken, New Jersey John Wiley & sons c2013 - x, 326p ill. (some col.), 29cm
Includes bibliographical references(p.314 - 315) and index
9781118099209
Advertising--Brand name products
Branding ( marketing)
Brands name products
Trademarks--design