Consumer behavior Advances and applications in marketing
East, Robert 1940-
Consumer behavior Advances and applications in marketing Robert East. - London Prentice Hall 1997 - xxii, 356p. ill. 23cm.
Includes index: p.341-356
Bibliography: p.314-340
0133593169
Consumer behavior.
Consumer behavior Advances and applications in marketing Robert East. - London Prentice Hall 1997 - xxii, 356p. ill. 23cm.
Includes index: p.341-356
Bibliography: p.314-340
0133593169
Consumer behavior.