000			00543nam a2200205 4500
001			0000002133
008			231118s9999 xx 000 0 und d
020	0	0	_a0750632844
040			_aPJB
090	0	0	_aHF5415.13. _bF469 1998
100	0	0	_aFifield, Paul
245	0	0	_aMarketing Strategy _cPaul Fifield
250	0	0	_a2d ed.
260	0	0	_amarketing strategy: _cpaul fifield
300	0	0	_a308 p. _c24 cm.
500	0	0	_aIncludes index.
650	0	0	_aMarketing.
650	0	0	_aStrategic planning.
700	0	0	_aChartered Institute of Marketing
999			_c98662 _d98662