000 00647nam a2200205 4500
001 0000002130
008 231118s9999 xx 000 0 und d
020 0 0 _a0273626442
040 _aPJB
040 _aPoliteknik Johor bahru
090 0 _aHF5415
_b1997
090 0 0 _aHF5415.13.
_bO36 1997
245 0 0 _aMarketing and information technology
_bthe strategy, application and implementation of IT in marketing
_cJohn O?Connor, Eamonn Galvin.
260 0 0 _aLondon
_bPitman
_c1997.
300 0 0 _axii, 289p.
_c25cm.
500 0 0 _aincludes index :p.281 - 289
650 0 0 _aInformation technology.
650 0 0 _aMarketing.
700 0 0 _aGalvin, Eamonn.
999 _c98653
_d98653