| 000 | 00833nam a2200253 4500 | ||
|---|---|---|---|
| 001 | 0000016892 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | _a780071084215 (paperback) | ||
| 090 | 0 | 0 |
_aHF1416. _bC375 2010 |
| 100 | 1 | 0 | _aCateora, Philip R. |
| 245 | 0 | 0 |
_aInternational Marketing _cPhilip R. Cateora, Mary C.Gilly, John L. Graham |
| 250 | _a14th ed, International Student ed. | ||
| 264 | 1 |
_aBoston: _bMcGraw-Hill, _cc2010 |
|
| 264 | 4 | _a©2010 | |
| 300 |
_axxxi, 711pages.: _billustration (chiefly col.), maps: _c29cm |
||
| 336 |
_aText _2rdacontent |
||
| 337 |
_aUnmediated _2rdamedia |
||
| 338 |
_aVolume _2rdacarrier |
||
| 500 | _aInclude indexes | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 | _aExport marketing | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 0 | _aGraham, John L. | |
| 999 |
_c142939 _d142939 |
||