000 00667nam a2200193 4500
001 0000015085
008 231118s9999 xx 000 0 und d
020 _a9781118027066
040 _aPJB
090 0 0 _aTS195.4 2012
100 1 0 _aKlimchuk, Marianne Rosner.
245 1 0 _aPackaging design
_bsuccessful product branding from concept to shelf
_cMarianne Rosner Klimchuk and Sandra A. Krasovec.
250 _aSecond edition
260 _aHoboken, NJ
_bJohn Wiley & Sons
_c2012
300 _aviii, 246p.
_bcol. ill.
_c26cm.
504 _aIncludes bibliographical references (pages 233-236) and index
650 0 _aPackaging
_xDesign
700 1 _aKrasovec, Sandra A.
999 _c137518
_d137518