000 00640nam a2200193 4500
001 0000015080
008 231118s9999 xx 000 0 und d
020 _a9780500290316
040 _aPJB
090 0 0 _aHF5823
_bB27 2012
100 1 _aBarry, Pete
245 1 4 _aThe advertising concept book
_bthink now, design later : a complete guide to creative ideas, strategies and campaigns
_cPete Barry
260 _aLondon
_bThames & Hudson
_c2012
300 _a296 p.
_bill.
_c24cm
504 _aIncludes bibliographical references (p. 291) and index
650 0 _aAdvertising
650 0 _aAdvertising campaigns
650 0 _aAdvertising copy
999 _c137503
_d137503