| 000 | 00514nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000014984 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | _a9780230613881 | ||
| 040 | _aPJB | ||
| 090 | 0 | 0 |
_aHF5825 . _bI49 2010 |
| 100 | 1 | 0 | _aIezzi, Teressa |
| 245 | 1 | 0 |
_aThe idea writers _bcopywriting in a new media and marketing era _cTeressa Iezzi |
| 260 |
_aNew York _bPalgrave Macmillan _c2010 |
||
| 300 |
_a213 p. _c24cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aAdvertising copy | |
| 650 | 0 | _aMarketing | |
| 999 |
_c137215 _d137215 |
||