| 000 | 00612nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000014902 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | 0 | 0 | _a0749439270 |
| 040 | _aPoliteknik Ibrahim Sultan | ||
| 090 | 0 | 0 |
_aHD69.B7 _bH345 2004 |
| 100 | 1 | 0 | _aHaig, Matt |
| 245 | 1 | 0 |
_aBrand failures _bthe truth about the 100 biggest branding mistakes of all time _cMatt Haig |
| 260 | 0 | 0 |
_aLondon _bKogan Page _c2004 |
| 300 | 0 | 0 |
_aviii, 310p _c24cm |
| 504 | 0 | _aIncludes bibliographical references and index | |
| 650 | 0 | _aBrand choice | |
| 650 | 0 | _aBrand loyalty | |
| 650 | 0 |
_aBrand name products _xMarketing |
|
| 999 |
_c136969 _d136969 |
||