000			00602cam a2200193 4500
001			0000014892
008			231118s9999 xx 000 0 und d
020	0	0	_a1578517745
040			_aPoliteknik Ibrahim Sultan
090	0	0	_aHD69.B7 _bH647 2004
100	1	0	_aHolt, Douglas B.
245	1	0	_aHow brands become icons _bthe principles of cultural branding _cDouglas B. Holt
260	0	0	_aBoston, Massachussetts
300	0	0	_axiii,263p _bill _c24cm.
504			_aIncludes bibliographical references and index
650		0	_aBrand name products
650		0	_aBusiness name
650		0	_aPopular culture
999			_c136939 _d136939