| 000 | 00637nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000014417 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | _a9780073404868 | ||
| 040 | _aPoliteknik Ibrahim Sultan | ||
| 090 | 0 | 0 |
_aHF 5823 _b.B387 2012 |
| 100 | 1 | _aBelch. George E | |
| 245 | 1 | 0 |
_aAdvertising and promotion _bAn integrated marketing communications perspective _cGeorge E.Belch, Micael A.Belch |
| 260 | _a9th ed | ||
| 300 |
_axxxiv,828p. _bill (some col) _c28cm |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aSales promotion | |
| 700 | 1 | _aBelch,Michael | |
| 999 |
_c135514 _d135514 |
||